Does Your Web Hosting Affect Your SEO Efforts?

In the hassle of the world full of digitization. It is mandatory to make a website for every kind of business irrespective of the size and domain.  Eventually, companies spend their time and money to increase their Search Engine Optimization (SEO) and stand out from the crowd and want their website to be ranked on the first page. 

Though that hassle might be true because the links that are provided on the second page are widely avoided by the public and generate very less traffic to your website. SEO can be affected in a variety of ways. The main is speed and smoothness in operating your website. Eventually, search engines will not rank the page if these attributes are missing. The question is from where we will get these attributes like Speed, Uptime, security, etc?  From Web Hosting Provider Right!

So let’s start with Web Hosting.

Quick Tip : Always choose The Web Hosting Provider which has Greater Uptime.     

What is web Hosting?

Web hosting is the platform which is provided by web hosting providers which helps your website’s content, visibility, and accessibility to reach worldwide with the help of the Internet.   

How are SEO efforts affected?

Technical support

The Internet marketing industry is constantly changing, and it can be difficult to keep up with all of the latest SEO Techniques. One of the ways is Technical Support. The main necessity is you must have a dedicated team for technical support. It does not matter whether you are seeking technical support from the service provider or you have in-house technical support.  

So, if your site has downtime or has any kind of problem in the account then they should be ready to solve the problem immediately and keep the website up to the end without any bugs.

Location of your server

There are many factors that affect your website’s ranking in search engines. Among that one of the factors is the location of the website. For example, if you have your own website in India, then your website will be ranked higher in searches related to India. 

However, if you are located in the United States then you will be ranked lower in the searches done in India. Hence the language becomes the barrier to Ranking in other locations. 

Quick Tip : Cantech Networks is providing Dedicated Servers in more than 10+ Countries.

Server Downtime

Server downtime is never fun for your business. This is one of the most essential attributes that affect your SEO. If the customer searches for the product and your company will not be listed due to the downtime which again has two losses the first is the customer loss and the second and the main reason is your SEO Ranking will run down if there will be frequent downtime.

So it is very essential to choose The Hosting Provider which provides up to 99.99% uptime for your website.

Speed/ Page Loading Time

Speed is essential when it comes to online browsing. If the user searches for your site and if they have to wait then it would be tough for you to rescue that user’s patience. They will immediately switch to the other website right. Signaling the negative impact on SEO. Generally, Customers do not like to wait for more than 2 seconds. 

Though there are many parameters that affect the speed of your website like media files, number of plugins used, etc. the main reason is Web Hosting Providers. With the greater loading speed not only the customer will relish but it will also give a positive sign to the SEO. 


Security is one of the important factors for SEO. Search Engines have started giving importance to the ranking website which is highly secured. One of the security measures for your site is an SSL certificate. An important tip is always to choose Web Hosting Providers which give good security and have a good track record.

Shared Hosting Space

Hosting your site on Shared Hosting is a great way to save money and make your site accessible to more people. However, the barrier in shared hosting is security vulnerability because in shared hosting all the resources are shared with other anonymous websites and which ultimately reduces the speed of the site. Though this may have a not-so-good impact on the SEO ranking.


In this world full of competition make your site SEO-friendly and get higher rankings. There are many ways to get a higher ranking. Though by opting for the Right service provider, you are welcoming the SEO-friendly Environment In Your website. 

Which among these factors was not letting you improve your SEO Ranking? Do let us know and if you find it knowledgeable share it with your friends and colleagues.

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Posted by Amisha